What we believe
Ranching is a data-rich business with a long-standing tooling gap. Off-the-shelf software rarely fits the way a given ranch — or a given vet practice — actually operates. The right answer is usually a focused, well-built application designed around how the work really happens.
How we work
Every engagement starts with listening — in the working pen, at the office desk, on the phone after a long day. From there we scope, design, and build the application end-to-end. Clients own what we build for them; we stay on as the engineering team behind it for as long as it's useful.
TJ Flax
Founder
I've lived in the ag tech world since graduating Kansas State with a mechanical engineering degree. From the ag tech startup space, to managing large development teams at a large-scale ag tech software company, and now bringing data, business, and analytical expertise to our own family operation.
As a 5th-generation member of our operation, I understand the pains and the gains that farmers and ranchers live with every day, and I build software around them.
Want to talk about your operation?
Whether you're a rancher, a vet, or a business serving the industry, we're happy to talk through what you're trying to solve.